0clic. Discord
Revolution under way

The age of
0 click
is here

The web we grew up with is vanishing. AI answers before anyone clicks. Interfaces fade out. Our habits are shifting fast.
Are you ready?

Understand the shift Join the movement

While you read this,
the world moves on

No click needed

ChatGPT, Perplexity, Gemini... AI answers on the spot. Nobody needs to open your website any more.

Automatic filtering

AI picks on your customers' behalf. It filters, selects, recommends... and you have no say in it.

Your current playbook

SEO, ads, websites... all of it rests on the click. What happens the day it goes?

This is not science fiction

It is happening now. And whoever refuses to adapt will not survive it.

See the evidence

A hub to understand and anticipate

We sell nothing.
We share everything.

Our mission: documenting a historic shift. Reading the weak signals. Working out what follows.

Our method: research, observation, sharing. No miracle fixes, just a deeper understanding.

Our community: founders, researchers and thinkers who want to understand the world coming at them.

Collaborative research

Let's map the shifts under way and what they do to each industry

Strategic watch

Let's share the weak signals and the trends taking shape

Informed debate

Let's argue out the stakes, the openings and the risks

our view of what is coming

The Manifesto

"The click is going. The web is turning invisible." We used to explore the web. Today we are users being orchestrated.

Interfaces are disappearing

AI reads our intent, guesses our needs, decides in our place. It filters, summarizes and recommends without ever being asked.

The web is concentrating

In a world of single answers, the small players vanish. AI names one brand — usually the most integrated, the most powerful.

The web turns human again

Against cold automation, people go looking for connection. Communities come back to life through trust, through belonging.

This site exists to think that shift through. To document the click's disappearance. To map the new rules. To picture marketing, commerce and digital life… once the interfaces are gone.

Read the full manifesto

Articles & Analysis

Making sense of how tech, marketing and human behavior are shifting in the post-interface era.

Communities 10 min

Discord, Reddit: communities are back

Why conversational spaces hold out against automation and are redefining digital marketing.

AI 7 min

Amazon Alexa: buying without friction

A case study on how voice assistants reshape the habits of the people who buy.

Interfaces 12 min

The invisible interface: design or disappear?

Exploring the UX approaches that put intent ahead of interaction.

Communities 9 min

Micro-influencers vs algorithms: who wins?

How niche communities resist the algorithmic sameness of the big platforms.

See all articles

areas of expertise

Our expertise

15 years in digital marketing, put to work reading and anticipating the deep shifts in the digital ecosystem.

Artificial Intelligence

Understanding what generative AI does to buying behavior and to customer journeys.

Invisible Interfaces

Anticipating the end of traditional interfaces and rethinking the user experience.

Digital Communities

Building influence in the conversational spaces that hold out against automation.

Post-Click Marketing

Building marketing strategies fit for the post-interface era and the behavior that comes with it.

A different way of looking at digital marketing

Since 2009 I have watched and taken apart the way the web evolves. We are now at a turning point: AI is reshaping digital behavior and putting everything we took for granted back on the table.

My work helps you navigate that transition and build strategies that hold up in the post-interface era.

Years of experience

In digital marketing and digital transformation

Projects supported

From startups to large groups

about

Sébastien Grillot

Sébastien Grillot - digital marketing expert

Digital marketing expert since 2009

For more than 15 years I have guided companies through their digital transformation. From the rise of social media to the arrival of generative AI, I have stayed a step ahead of the way the web turns.

Today we are living through the biggest upheaval since the internet was invented: AI is reshaping how we behave online. The click is going, interfaces are turning invisible, and the whole digital ecosystem has to be rethought.

My mission: to help you read these shifts and build strategies that thrive in the post-interface era.

Why 0clic?

Zero click

AI answers directly, with no need to travel from site to site

Endless openings

This upheaval opens whole new ground for innovation

Transformation

Supporting your move into this new reality

Let's talk about your project

Want to know how these shifts land in your own industry? Let's talk through the openings and the challenges ahead of you.

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Weekly analysis

Breaking down the latest moves in AI and digital marketing

Exclusive case studies

Concrete transformations, taken industry by industry

A community of experts

First access to the exchanges and debates inside our community